About the brand
MURMUR is a prêt-à-porter brand founded in 2011 by designer Andreea Badala in Romania, born from a desire to awaken a woman’s connection to her femininity, strength, and sensuality.
Reinterpreting the language of retro lingerie and couture silhouettes, MURMUR transforms them into contemporary, wearable pieces, designed for both day and evening.
With deep respect for the elegance of the past and a bold view toward the present, MURMUR creates clothing that does more than dress the body - it stirs emotion, inspires confidence, and invites the world to stop and look closer.
Although gender equality is theoretically a recognized right, real-world disparities still persist.
To be a woman does not mean giving up tenderness, vulnerability, or sensuality to appear strong. On the contrary - embracing these traits is a form of authentic power.
Through MURMUR, Andreea designs for the modern woman with a clear belief: that femininity doesn’t diminish strength, it completes it. That now, more than ever, is the time for women who are fully themselves - both soft and bold. Each MURMUR piece is a whispered manifesto of feminine power.
About Andreea Badala
Andreea Badala spent her childhood in a Muslim country, where women were always covered
- wrapped in a mystery that would deeply influence her perception of femininity. Her fascination with what is hidden, delicate, and powerful all at once became a lasting source of inspiration.
After studying Fine Arts, she pursued Fashion Design at the University of Arts in Bucharest and Pattern Technology at the London College of Fashion. She went on to train at Alexander McQueen Menswear and Richard Nicoll in London, refining her sense of detail and construction.
Upon returning to Romania, she founded MURMUR - a brand dedicated to the women she had admired since childhood. Through it, she creates not just clothing, but a vision: a dialogue between sensuality and strength, between vulnerability and self-possession, between past and present. MURMUR is her way of honoring the unique power of femininity and contributing to a global conversation around what it truly means to be a woman.
About the atelier and products
MURMUR pieces are designed to accompany a woman throughout her day - from early morning to late night - offering not just a distinctive aesthetic, but a personal form of self-expression.
The brand’s line-up is structured around three main directions: Essentials - versatile pieces for day, Signature - statement styles for evening, and a dedicated lingerie line that reflects the core of MURMUR’s identity. These are complemented by seasonal collections, in prêt-à-porter and made-to-order formats.
All pieces are made locally in Romania, mostly in the brand’s own atelier in Bucharest,
but also in trusted local workshops, using carefully sourced materials and accessories from Europe.
Each garment is crafted with meticulous attention to detail, by a team trained and perfected over time - whether it’s a simple T-shirt or a technically constructed cupped bodysuit.
Production is limited, boutique-style. Special pieces are available exclusively by order. We use French sizing with a closer fit than usual - we recommend checking our size chart.
And because the female body rarely fits into rigid standards, we also offer a made-to-measure service for a truly perfect fit.