Murmur is a womenswear label highlighted by its bold and ultrafeminine silhouettes, inspired by vintage lingerie.
Behind the components of a Murmur piece stands incredible technique: hand crafted bra cups, strapping of bondage aesthetic and complex detailing. The brand’s original items transcend trends and know how to turn a presence into an enticing appearance.
Before launching the brand in 2011, designer Andreea Badala studied Pattern Technology at London College of Fashion, and gained valuable work experience at Alexander McQueen menswear and Richard Nicoll.
Murmur is present globally, from large shopping platforms like Luisaviaroma.com and Farfetch.com, to Department Stores, Multibrand Stores and Boutiques from Europe (including France, Germany, Neatherlands, Belgium, Spain) to the USA, Australia, Japan, the United Arab Emirates and Russia. Beyoncé, Madonna, Lady Gaga, Fergie, Kylie Jenner, Gigi Hadid, Paris Hilton and many other celebrities choose to wear Murmur pieces for their public appearances. The brand has been featured in editorials for international magazines such as Vogue (UK, Netherlands, India, Russia), Elle (UK, Wedding, Korea), Paper Magazine and Schön Magazine.
The Murmur items are suitable both for one of a kind evening encounters and day-to-day forget-me-nots. Besides the seasonal collections, the brand has developed three lines, each with its own personality and place in a modern woman’s life. Essentials is a timeless line that preserves the Murmur DNA in basic garments with a killer instinct. Designed for elegance, the Signature Line brings together the most iconic Murmur pieces, all masterfully handcrafted in the brand’s atelier. Inspired by the late-night games of lovers, the Roleplay Line caters to those who love to fantasize and dare to try.