MURMUR is a designer brand distinguished for its feminine silhouettes and powerful design, the fundamental structure of its main inspiration “lingerie”.
The uniqueness of it is found in the original pieces that became trendless, fashion statements and filled with emotions. At the core of the brand stands an incredible technique for the garment’s components: hand crafted bra cups, bondage network, lingerie accessories and innovative forms.
In 2011, designer Andreea Badala launched her brand MURMUR, after working for Alexander McQueen and Richard Nicoll and after finishing her studies of Fashion Design at the University of Arts in Bucharest and Pattern Technology at London College of Fashion.
From the beginning her purpose was to seek after the international scene and immediately she succeeded. MURMUR now has over 40 stockists globally, from the largest shopping platforms Luisaviaroma.com, Farfetch.com to fashion and lingerie stores from USA, Australia, France, Russia, Singapore, Japan, Netherlands, Dubai. Has been worn by famous celebrities and influencers, Beyonce, Madonna, Lady Gaga, Katy Perry, Fergie, Kylie Jenner, Gigi Hadid, Chrissy Teigen, Kelly Rowland, Ruby Rose, Cassie or Paris Hilton and has been featured in editorials for Vogue (UK, Netherlands, India), Elle (UK, Wedding, Korea), Paper Mag, Schon Magazine, Complex Magazine, Inked Magazine.
Besides the seasonal collections, the brand has developed a permanent selection divided in three lines: Signature, Essentials and Roleplay, each one of them representing a specific type of creation and purpose.