MURMUR is an international ready-to-wear brand launched in 2011 by Andreea Badala. The brand focuses on reconnecting women to their femininity and sensuality and on celebrating the joy of being a woman through clothing.
A believer in confidence and timelessness, MURMUR embeds bold design and impeccable technique to highlight and enhance a woman’s hourglass silhouette. Designer Andreea Badala finds endless inspiration in the feminine outlines of the 50s, the intimacy of lingerie and the gestures of dressing and undressing, and translates them into modern outfits, destined mainly for evening.
In a world where gender rights and equality are still a burning issue, a woman can be powerful and also embrace her femininity, without denying what she is: a tender, sensual being, who brings balance and togetherness. While driving MURMUR to its maturity stage, Andreea continues to trace and dress womanhood with one conviction: that this is the best time in history for being a woman.
For the love of pattern making, perfect fitting and craftsmanship, MURMUR introduced a limited, retail only line of handcrafted, made to measure pieces which are designed and sewn in the heart of Bucharest, in our own atelier. Beyoncé, Madonna, Dua Lipa, Ariana Grande, Kristen Stewart, Miley Cyrus and Katy Perry are some of the celebrities who wore such pieces.
After studying Arts in Bucharest and Pattern Technology at London College of Fashion, Andreea Badala gained precious work experience at Alexander McQueen Menswear and Richard Nicoll. She then returned to her home country and started MURMUR, a womenswear brand that allows her to leave her mark in international fashion.
Photo by Dan Beleiu