Sneak peaks from the private viewing of our Spring-Summer 2018 Collection at Grand Hotel Continental, in Bucharest.

Chaos, you felt like exclaiming while entering the Inspiration Room, with proto-pieces of clothing tossed between sketches and shreds of fabric. There was music coming from the bed and there was a candle in a corner, exuding fragrance while you stared at the bare bones of the Murmur Spring-Summer 2018 collection. The things you never see, but know are there, ingrained in your favorite clothes. It felt as if the brand undressed itself for a little while, in front of people who are dear to it.

From the very beginning, Murmur has focused on the pleasures of dressing as well as on the ritual of undressing. For this collection, designer Andreea Badala imagined ‘windows’ that reveal the body and ways of unfastening that perfect that ritual. Wrapped dresses with high slits, items with metallic poppers or slippery zippers, products that dissolve in time are the brand’s main offering for the warm season, and had their own presentation room at the event.

Denim is used for the first time in the brand’s history. The sculpt bodysuit, with retro bra cups inspired by the 1950’s shape of lingerie, got an acid wash make-over, and stole quite a few hearts at the private viewing. So did the Uncover series, with poppers that are dangerously easy to open, and the Web Dress. “What kind of red is this?”, you could hear a bewitched guest say, while Monica, a long-limbed beauty, paced around in the dress, wearing the Satin Candy Bra and Shorts underneath.

And then there was the Showroom. The silent room. The room you entered and stood still for a second, as still as the clothes and seduction apparatus hung on walls, spread on the beds or chairs. You looked around and could not help but wonder. What if you sneaked into some stranger’s room like in a mystery museum? What if you closed the door, put on that transparent dress and that collar, and could play any part you wanted? What if all those clothes were yours to live in?

At midnight, when the hotel became quiet and still, model Monica Toader played that fantasy, dressed in items from the SS 2018. The photographs were taken by Will Sterns. Big thank you to our partners: Grand Hotel Continental, Mercedes-Benz Romania, Logitech and Patchouli Flowers.

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