A MURMUR Red Affair

Red comes from the very beginning. It comes from caves and thousands of years before Christ, from the hands of artists before art even existed.

Red comes from the silks and velvet European royalty used to wrap itself in, and it goes all the way to cathedrals and the clergy.

Red is an omen of good luck in China, the color of wedding dresses and New Year’s Eve. In Russia, the word once used for “red” also meant “beautiful”.

When you match it with black, it glows like a burning fire.

Red is blood. Red is poison. Red is sin. Red means passion and seduction, but it also means danger and war. Red says STOP but it also says WATCH.

Red is ochre and scarlet and cinnabar and toxic vermillion and cadmium. Red is immoral. Red is alive. Red is a brilliant collision of contrasts, just like love is.

Photos: George Pruteanu. Hair: Alex Sarghe. Make-up: Claudia Neacșu. Model: Lorena – One Models. Shoes: HARDOT. 

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MURMUR MATCH: November 2018

Things that inspired and aroused us this month.

  1. W Magazine. One of our favourite magazines in the world launched its first Art Issue in 2006, bringing together, in a visionary way, the art world, fashion, and pop culture. The 2018 edition of this groundbreaking publication features rap superstar Cardi B on the cover. The eye-catching photographs were taken on a phone by Mickalene Thomas, the complex African-American artist who painted Michelle Obama, and whose work celebrates Black women’s style, power and sexuality.
    *Cardi B in MURMUR Zest Corset
  2. Modern Couples: Art, Intimacy and the Avant-garde. Mind travelling is great when it’s cold outside, but you know what else is great? A visit to the museum. This month, our eyes were set on the Barbican. Featuring the biggest names in modern art, its current major exhibition explores creative relationships and collaborations across painting, sculpture, design, photography and architecture. Think Dora Maar & Pablo Picasso, Frida Kahlo & Diego Rivera, Lee Miller & Man Ray. And get ready to find new, inspiring names and stories.
  3. Bad Behavior. You may know Mary Gaitskill thanks to Secretary, one of her most famous writings, to which we owe those unforgettable movie scenes starring Maggie Gylenhaal. Erotically charged and funny, bold and uncompromising, Gaitskill’s short stories are more into sadomasochism than into sentimentality. Her debut collection, now a classic, turned 30 this year, so if you haven’t read it yet, this is the best time to see how well it aged.
  4. The Favourite. Since 2009, when he blew our minds with Dogtooth, Greek director Yorgos Lanthimos hasn’t ceased to amaze and challenge us. With his latest movie, he takes us on a stunning trip to the 18th century, during the reign of Queen Anne. Her almost obsessive relationship with Lady Sarah Churchill (played by Rachel Weisz) is shaken by the arrival of Abigail (Emma Stone), a young servant who rapidly rises to become a queen’s pet. Watch the trailer.

MURMUR Hotel: The Party

At about 7 PM, the 1st floor corridor of Casa Capsa smelled of heavy perfume, the kind that gets stuck in your memory, the kind you find in the morning, imprinted in yesterday’s clothes. The sound of footsteps was hidden by the soft carpet, the closed doors made the mind travel. All quiet and secret, all lush and predictable, as hotels should be.

Later, MURMUR Hotel opened, a micro-universe within a micro-universe, a twist of holiday that lasts for one night only, and brings together the fascinating atmosphere of short-term lodging, and the sensual ethos of MURMUR. A story imagined and made possible for the MURMUR woman.




MURMUR SS 2019 Collection at Budapest Fashion Week

After having presented our Fall-Winter 2018 collection at Shanghai Fashion Week, we came closer to home by introducing the Spring-Summer 2019 collection in a city very dear to us. Hungarian and international fashion designers gathered last weekend at Budapest Central European Fashion Week, one of the most important fashion events in Central and Eastern Europe. MURMUR was there for the first time, alongside emerging Hungarian, Czech, Slovak and Polish designers.

At Várkert Bazár, an assembly of 19th century buildings and gardens which reopened in 2014 after major restoration works, the classical and the modern intertwine, creating a perfect venue for art and entertainment. It’s there where the shows took place and where the photos below were taken.

Shoes: HARDOT. Photos: Berill Sándor (REBELLIVE)


MURMUR MATCH: October 2018

Things that inspired and aroused us this month.

  1. Fashion Climbing: A Memoir with Photographs. Maybe you know his iconic street photos from New York Times and fashion magazines. Maybe you’ve seen the extraordinary 2010 documentary about him, Bill Cunningham New York. The legendary American photographer died in 2016, and left behind a huge body of work and love of fashion, and also an autobiography that we’ve been chewing our nails waiting for. Now it’s time to get it.
  2. Buffalo Zine. For their 8th issue, these mavericks of independent magazines have come up with a crazy fun theme: Fashion’s Kitchen. Get ready for a culinary visual odyssey and 100 recipes from the fashion industry’s crème de la crème, such as JW Anderson, Donatella Versace and Stella Tennant. From haute couture to fast food, and from haute cuisine to fast fashion, this beautiful hardback is set to feed your appetite.
  3. Yayoi Kusama in London. Victoria Miro Gallery presents its twelfth exhibition of Japanese artist Yayoi Kusama, a collection of paintings, sculptures and a large-scale Infinity Mirrored Room. A major inspiration for Andeea Badala, Kusama stuns with her diverse, highly personal view of the world, and the ever renewable energy of her art. Make sure to get a ticket until December 21st.
  4. Eyeshadow in Amsterdam. We love movies, we love music and we love experimenting. When these three come together, fun things can happen, such as the Eyeshadow events organised by the EYE Filmmuseum. The concept is simple: a modern day classic followed by a musical performance. The next event, due on October 27th, will pair the Japanese cyberpunk anime Akira (1988) with a live act by the young rapper Yung Nnelg. And if you plan on spending New Year’s Eve in the Netherlands, don’t miss Pulp Fiction on December 29th.
  5. A Star Is Born & Suspiria. Two of our favourite women in the world are starring in two of the most expected movies of the season.
    Lady Gaga put aside her stage persona to make room for Stefani Germanotta, the actress. But since no director can ignore a voice like that, we get to see her alongside Bradley Cooper in the newest remake of A Star Is Born, the story of a woman’s self-realization. The first screen version of this classic Hollywood musical was made in 1954, had Judy Garland as the main act, and got six Oscar nominations. We don’t know about those awards yet, but the 2018 version is bound to make anyone who wasn’t fully aware of Gaga’s unmistakable musical talent to become a fan. Add to that the speech she recently gave at ELLE’s Women in Hollywood gala.
    After having directed beloved films like Io sono l’amore, A Bigger Splash and Call Me By Your Name, Luca Guadagnino took on the task of reviving an Italian horror classic: Dario Argento’s Suspiria. With Tilda Swinton playing more than one role and a score composed by Thom Yorke, this movie that is about to be released will be the perfect after-Halloween treat.

* Lady Gaga wearing MURMUR

Treats from Romania:

  • If you happen to be in Bucharest, you have to visit MARe, the newest museum in town. It opened this month with a Jeff Wall retrospective, and it houses amazing examples of Romanian contemporary art from the 1960s to the present day.
  • Her Body and Other Parties, by Carmen Maria Machado, is a collection of short stories that mix horror, science fiction and erotica, and can now be read in Romanian thanks to Editura Vellant. We are proud to support them in promoting this book that, apart from being shortlisted for the National Book Award Fiction Prize, captured and challenged our imaginations.

A Club All to Oneself

Don’t think too much about what anyone will say. If you love that outfit, wear it like it’s supposed to be worn. Like you’re supposed to be watched. Like you’re born to be wanted. Wear it with that innate confidence that you often disguise as friendliness, as if nobody’s around but a keen, admiring pair of eyes, enraptured by your every move, eager to ask for more, unable to ever get all of you.

Imagine it: A neon-lit room where any hidden version of you is free to express herself. A Daft Punk track plays in the background. You light a cigarette and whisper “you don’t stand a chance”, glancing past him, at something only you can see.

Photos by Will Sterns. Model: Gina Chirila. Hair: Alex Sarghe. Make-up: Claudia Neacsu. Gina is wearing: Maid Bra Top, Maid Leggings & Maid Shorts. Also featured, a version of the Frosting Bodysuit


Walking the streets of Paris

All you need when you’re in Paris is the right outfit and plenty of time for roaming les arrondissements. A look through the eyes of Dani Gherca.

Model: Marta Banu

Hair: Alex Claudiu Sarghe

Marta is wearing Sculpt Bodysuit, Blackcherry Skirt and Bare Blouse.


A bare (almost) all event marked the launch of the MURMUR Fall-Winter 2018 collection

Fashion shows are usually crazy. So many things happening in the backstage, the running around, the last adjustments, models being dressed and undressed with the speed of quenching thirst.

Fashion shows are usually deceiving. All the hustle is masked by walls and screens, and all you get to see is the models’ poise and catwalk struts, all you get to experience is the ever-renewable magic of clothing ready to be worn.

What if we take it slowly?, we wondered for the launching event of the Fall-Winter 2018 collection, in Bucharest. What if we focus on unveiling part of the mystery, on playing with shadows, on letting the guests see how the zippers are pulled and the dream is spun? A fashion show that unravels like a performance, and that you even get the chance to see twice.

Pink was the limit, but also the conversation starter. Nightlife fuels everything MURMUR does, so the stretch lamé pieces and the lacquered jersey dresses and bodysuits were certainly the stars of the show. Hungry for more? Let us take you there.

New, amazing dimensions were added to the event by our hosts, Switch Lab, and our partners in play, Alexandrion. The photos below were taken by George Sandu. 



MURMUR MATCH: September 2018

Things that inspired and aroused us this month.

  1. Alaïa.This one is a keeper. The only major monograph on the highly influential designer Alaïa can be found again after being out of print for over a decade. This is the 20th anniversary of a book that celebrates Alaïa’s sculptural haute couture universe. It includes archival photographs and works by famous photographers, excerpts from literary texts and other sources of inspiration for the couturier, and contributions from his closest friends. The new introduction was written by Carla Sozzani and Christoph von Weyhe from the Association Alaïa.
  1. The Art of the Teese. Dita von Teese, the queen of burlesque, will be touring Europe this autumn, and some of her shows are already sold out. Be sure to catch a ticket before they all vanish like a woman who wastes no time.
  1. Interview. The magazine that Andy Warhol founded is back in business after having filed for bankruptcy four months ago. Complicated financial issues aside, the first issue of what seems to be a new era is made under the creative helm of Mel Ottenberg, Rihanna’s stylist and ex-fashion director of 032c. Legendary French director Agnès Varda appears on the cover, a tribute to the first ever issue of Interview, that she also covered. Ryan McGinley and Petra Collins are among the photographers who collaborated at the September issue.
  1. If you are into period films, here’s two that you should definitely watch in the coming month:

Featuring Keira Knightley as French writer Colette and Denise Gough as the reclusive, trouser-wearing Marquise de Belbeuf, Colette, the biopic directed by Wash Westmoreland, is all about courage and vision, in all the right words. Plus some amazing costumes assembled by Andrea Flesch.

MURMUR fixations Kristen Stewart and Chloë Sevigny star in Lizzie, a take on the infamous story of Lizzie Borden, who was accused (and later acquitted) of axing her father and stepmother in 1892. Directed by Craig William Macneill, this film focuses on the intimate relationship between Lizzie and Bridget (played by Stewart), an Irish maid who comes to live with the Borden family and sets everything ablaze.

Kristen Stewart wearing MURMUR at Cannes Film Festival 2018

  1. Travelling to big cities is nothing without a stop at the museum. We know that there are thousands of things to do and see in London, including the upcoming Frieze Art Fair, but if you happen to be there this autumn, be sure to visit Frida Kahlo: Making Her Self Up at V&A. The exhibition features personal artefacts and pieces of clothing that belonged to the ever-inspiring painter. Locked away for 50 years and never exhibited outside Mexico, they are, as art critic Laura Cumming put it, “an extraordinary testimony to suffering and spirit”.

Sources of inspiration: Fall-Winter 2018

Designer Andreea Badala reveals 5 things that influenced her when creating the newest MURMUR collection.

The French Maid clichée

Used so far in the MURMUR Roleplay collections, it now appears in the seasonal collection through accessories or outfits that hint at the world of roleplay. I was inspired by movies like François Ozon’s “8 femmes” or the commercially applauded “American Horror Story” series, and by fashion editorials dealing with the fetishistic image of the French Maid. I translated all those influences in hourglass silhouettes and in accessories such as apron belts.

Discover maid

8 femmes