MURMUR Pop-Up Paris Showroom/ Iconic Spring/Summer 20

MURMUR will be in Paris between June 21-23 to showcase its Iconic 2020 collection, in a pop-up showroom situated in Rue Beaurepaire, in the 10th arrondissement.

Using a selection of the most recognisable MURMUR designs as the starting point, Andreea Badala created MURMUR Iconic in 2019. This is a day to night, ready-to-wear line that offers more wearable and versatile versions of the brand’s Signature pieces, which have been worn by celebrities worldwide since the brand launched in 2011. Using new technology, fittings and fabrics, the design team created MURMUR Iconic for a timelessly stylish woman who is always on the go.

This is an open invitation to get acquainted to the brand’s newest collection and to meet the brand’s founder and creative director, Andreea Badala. Please set up a visit at or



Summer of White

How could one explain summer’s love affair with white? Is it The Great Gatsby vibe? A promise of garden parties, yacht parties, rooftop parties, languid afternoons and sleepless nights?

What do you wear when you wear white? The expectations of perfection, innocence, virginity? The need of lightness, a rescue from the dark?

MURMUR SS196410 1



MURMUR Match: May 2019

Time to get the fans running and the restless explorations going. 

  1. Soon after celebrating the amazing performance of Lady Gaga in A Star Is Born, it’s time for another glorious meeting between acting and singing on screen. Miley Cyrus is the main act in one of the latest episodes of Black Mirror, the Netflix series that changed the way we look at how we use technology. The 5th season has its big release on June 5th, but the trailer was enough to get our enthusiasm kicking.
    * Miley in MURMUR, in one of the boldest Easter photos of the decade.
  2. Lima :: Limon Poetry quiets the spirit while dizzying the mind in unpredictable ways. In her latest book, Natalie Scenters-Zapico tells the story of life as a woman in the U.S. and Mexico, focusing on the often-tested resilience of women. With unflinching language, she spins the lyricism of borders of all sorts, of bodies colliding in sensual, but mostly violent ways. The cruelty of men against women, the hardships immigrants face on the other side of the border, the rejection of the status quo and the desire for change and healing are not easy subjects, but Zapico’s poems turn them into a wildly illuminating trip.
  3. love and angst As usual, there’s no way one can count their main cultural cravings without passing through London. The British Museum has put on a show dedicated to the work of Edvard Munch, this subversive Norse father of Expressionism whose Scream keeps speaking to us all, like a self-portrait of our times that regenerates itself every morning. This beautiful print exhibition made in collaboration with the Munch Museum in Oslo can be visited until July 21st and is the best introduction in the artist’s work you could treat yourself to.
  4. Sheila Metzner. If you haven’t heard about this American photographer, now it’s time to discover her work. In the 1960s, Metzner became the first female art director of the advertising agency Doyle Dane Bernbach, and she got to work with famous photographers like Richard Avedon and Diane Arbus. She began by photographing her husband and their seven children, and she went on to have a 50-year career that spans from celebrity portraits and fashion photography, to still life and landscapes. The Lumiere Brothers Center for Photography in Moscow now offers a retrospective and a great pretext (if ever you needed another one) to visit Russia.

This is Signature Atelier (part 2)

Creative director Andreea Badala on the importance of adding tiny luxuries to your life and more Signature secrets.

Maybe this sounds idealistic, but my dream was to keep that nucleus from the innocent stage of building a brand, when you start with nothing but creating in mind. In the beginning, you only want to turn your ideas into reality. That innocence involves great effort and fantasy. And the big challenge, as you grow, as a designer and as a business, is to keep the imagination vivid, while adding the grown-up touch.



This is Signature Atelier

Some things we cherish and think you should know, straight from the MURMUR design team.

The atelier work

Handcrafted and made to measure products require amazing work experience. It’s a completely different way of working on a piece. You need to employ a far greater array of skills than when working in a factory, and you even need to be able to have a personal input, to think the product as you work on it. Not any seamstress can do handmade. It requires so much attention, precision, patience, because there is no exact recipe for success – you build something special and you need to be fully immersed in the work.




MURMUR Match: April 2019

Hacking our way into spring awakening with some unconventional methods.

  1. We are starting this month’s list with a documentary, because Be Natural: The Untold Story of Alice Guy-Blaché is just the kind of thought provoking gem we want to share with you, path openers. Who is Alice? Well, not someone that comes to mind when one talks about movie history. In 1895, when the Lumière brothers introduced the world to the wonders and possibilities of moving images, among the spectators was a young secretary who ended up writing, directing and producing one of the first narrative films ever made. Enchanted by the fast evolution of film and the new techniques, she founded her own company, and, spanning a two-decade career, she made hundreds of films. Then she disappeared into oblivion, until a few years ago.
    You also might enjoy reading this article on another woman director who we hardly know enough about, Lois Weber.
  2. TIME Magazine has released its much-appreciated 100 Most Influential People List, and if you’re just as keen as us to keep pace with the world, its leaders, its pioneers and its changemakers, you should definitely give it a read. Among those featured are lesser known names like Dream Hampton (the director of the courageous yet tender documentary Surviving R. Kelly) or Loujain al-Hathloul (a Saudi activist who challenges laws and fights for women rights in a male dominated country where women were allowed to drive in – believe it or not – June 2018). Also on the list are Chrissy Teigen, Ariana Grande and Lady Gaga, some amazing women MURMUR is proud to have dressed.
  3. Madame X. Madonna, a constant inspiration for MURMUR designer Andreea Badala, has announced her 14th album and released an introductory video in which she wears our Snap Skirt. The album is a collection of 15 songs which celebrate Madonna’s creative affair with Latin music, and which bear the marks of her having lived in Lisbon over the past several years.
    Madame X, in Madonna’s words, is “a dancer, a professor, a head of state, a housekeeper, an equestrian, a prisoner, a student, a mother, a child, a teacher, a nun, a singer, a saint, a whore (…) a spy in the house of love.” Madame X is also the name Martha Graham gave Madonna when she came to New York to train at her dance company. “I’m going to give you a new name: Madame X.”, Martha said, according to Madonna. “Every day, you come to school and I don’t recognize you. Every day, you change your identity. You’re a mystery to me.” Expect hearing songs from this album when visiting our showroom this summer.
  4. Stanley Kubrick was undoubtedly one of the most provocative filmmakers of the 20th century. He was also an obsessive genius, who had to oversee each inch of the creative design process when working on a film. So if you are keen to find out how he came up with the brilliantly anomalous worlds in The Shining, Eyes Wide Shut, A Clockwork Orange, Full Metal Jacket or 2001: A Space Odyssey, head straight to Stanley Kubrick: The Exhibition, which lands at the Design Museum in London, from 26 April to 15 September. The show features props, costumes, films and scripts, equipments he used, and photos he took during his youth. Kubrick’s fascination with design and architecture is reflected by his collaboration with key designers of his generation, including Hardy Amies, Saul Bass, Milena Canonero, and Ken Adam, so there will be plenty of fun and revelations for design buffs.
    BFI Southbank joined the fun with a two-month Kubrick season (April and May), so you can watch Kubrick’s masterpieces on the big screen, right in the city that most inspired him. You can enjoy a 30% discount to the films by showing a valid ticket for the exhibition at the BFI ticket desk.

An Introduction to MURMUR Iconic

Designer Andreea Badala takes us through some key aspects of the brand’s newest collection. 

The MURMUR universe as our clients came to know it tends to rely very much on fantasy. I was often told by women that they wear MURMUR when they want to transcend reality or to add a new layer to it. The MURMUR client is in love with the MURMUR fantasy, but she doesn’t want to live it as an isolated experience – once or twice a year, usually in the evening, when she puts on her Pulp Dress. She wants it to be part of her lifestyle.

This year, we are introducing Iconic, a day to night, ready-to-wear collection that offers our clients a more wearable version of the designs that have been worn by international celebrities onstage, in music videos or at award ceremonies. With Iconic, we considered the most important traits of our Signature pieces, and used them to create simpler, versatile pieces, made for a woman who is always on the go.




Getting to know her: Masha

You’ve probably seen her before on our Instagram. Masha is one of those women that instantly captures your attention and imagination. She grew up in Donetsk – her mother is Ukrainian, her father is African, from Guinea-Conakry. She started modeling in Ukraine, where she was spotted by a model scout from KARIN MMG, and now she lives in Paris, where the photos below were taken.




MURMUR Match: March 2019

A few reasons why March was a cultural feast.

  1. Back Side – Fashion from Behind. MURMUR’s designs have always paid equal attention to the front and the back details of clothing. The back matters – it can catch your eye with intricate lacing and fastening systems, it can play dare with snaps, buttons or zippers, or simply bare it all, to let the eyes glide freely along the spine. That’s why we love the fact that the Fashion & Lace Museum in Brussels teamed up with Palais Galliera in Paris to put up a wonderful exhibition that focuses all the attention on the back. Presenting clothing and accessories from the 18th century up to the present day, the exhibition brings together pieces from Chanel, Jean-Paul Gaultier, Elsa Schiaparelli, Azzedine Alaïa and Martin Margiela, to name a few. Be it an endless train, an all-covering backpack, or a plunging neckline, the beauty of turning around is all there to be adored in Brussels, until March 31st.
  2. The Gentlewoman. We love ourselves a good magazine on the nightstand, and we can always count on The Gentlewoman to deliver the right amount of culture, fashion, and dazzling personalities. The Spring&Summer 2019 issue comes with a double-cover extravaganza featuring the great American artist Cindy Sherman. Arriving ahead of a Sherman retrospective that will run at the National Portrait Gallery in London from late-June to mid-September, this magazine is the one thing you need to grab while running to catch your next plane.
  3. Adèle. At 37, Leïla Slimani is one of the most appreciated French writers, a woman who Vanity Fair France called the second most influential French person in the world in 2018, surpassed only by Hedi Slimane. Her Chanson douce, a Prix Goncourt winner, was the most read book in France in 2016, and has been translated in over 20 languages. This year, the Slimani thrill goes on with an English translation of her previous novel, “a sex-addiction thriller”, as The Guardian called it, which was first published in 2014.
    A respected reporter, Adèle lives in a flawless Parisian apartment with her husband, a doctor, and their son. She has it all, but she is bored – and consumed by an insatiable need for sex. So she begins a parallel existence of one night stands and extramarital affairs, compulsively seducing strangers and making a mess of her tidy, settled home life. A thorny story that knows no douceur.
  4. Sunset. Hungarian director László Nemes’s Son of Saul was a shattering breakthrough, so of course we couldn’t wait to see Sunset, his latest film, which won the FIPRESCI prize at last year’s Venice Film Festival. Set in 1913, this is the story of Irisz Leiter, who arrives in Budapest with high hopes to work as a milliner at the legendary hat store founded by her late parents. She is nonetheless sent away by the new owner, Oszkár Brill, played by Romanian actor Vlad Ivanov. Her stubborn quest to remain in the capital and understand her lost past amidst a crumbling Austro-Hungarian empire sounds like a nightmarish tale for one’s inner princess.





The Spring-Summer 2019 collection launch

Not spectators, but privileged guests. This is how Andreea Badala wanted the people who participated at the SS 2019 official event to feel. That’s the reason why at the end of the show, when the curtains were opened, it was not she who stepped in front for a final cheer. Instead, the audience was invited backstage, to touch the clothes and meet the MURMUR design team.