Rooms with a view | Spring/Summer 18 Collection

Sneak peaks from the private viewing of our Spring-Summer 2018 Collection at Grand Hotel Continental, in Bucharest.

Chaos, you felt like exclaiming while entering the Inspiration Room, with proto-pieces of clothing tossed between sketches and shreds of fabric. There was music coming from the bed and there was a candle in a corner, exuding fragrance while you stared at the bare bones of the Murmur Spring-Summer 2018 collection. The things you never see, but know are there, ingrained in your favorite clothes. It felt as if the brand undressed itself for a little while, in front of people who are dear to it.

From the very beginning, Murmur has focused on the pleasures of dressing as well as on the ritual of undressing. For this collection, designer Andreea Badala imagined ‘windows’ that reveal the body and ways of unfastening that perfect that ritual. Wrapped dresses with high slits, items with metallic poppers or slippery zippers, products that dissolve in time are the brand’s main offering for the warm season, and had their own presentation room at the event.

Denim is used for the first time in the brand’s history. The sculpt bodysuit, with retro bra cups inspired by the 1950’s shape of lingerie, got an acid wash make-over, and stole quite a few hearts at the private viewing. So did the Uncover series, with poppers that are dangerously easy to open, and the Web Dress. “What kind of red is this?”, you could hear a bewitched guest say, while Monica, a long-limbed beauty, paced around in the dress, wearing the Satin Candy Bra and Shorts underneath.

And then there was the Showroom. The silent room. The room you entered and stood still for a second, as still as the clothes and seduction apparatus hung on walls, spread on the beds or chairs. You looked around and could not help but wonder. What if you sneaked into some stranger’s room like in a mystery museum? What if you closed the door, put on that transparent dress and that collar, and could play any part you wanted? What if all those clothes were yours to live in?

At midnight, when the hotel became quiet and still, model Monica Toader played that fantasy, dressed in items from the SS 2018. The photographs were taken by Will Sterns. Big thank you to our partners: Grand Hotel Continental, Mercedes-Benz Romania, Logitech and Patchouli Flowers.


It takes two to Roleplay

For us, February means love, intimacy and real connection. It is the perfect excuse to let go of all your daily activities and just dedicate yourself to your partner. Isn’t it amazing how every game you play shows you there is so much more to discover about each other? Isn’t it fascinating how a tiny item added to your intimate playground can lead to new sensations?

Such are the ways of Roleplay.

Inspired by the fantasy game of lovers in their private space, we have dedicated an entire collection to them, designing unique outfits and accessories for any playful scenario.

This love month, we’ve asked four of our favorite couples to show us a glimpse of their secret universe daring them to roleplay, with a small help from us.


What do you love about her the most?
Her simplicity and mystery.

Dana wears the Prison Collar and the Prison Bracelets



What do you love the most about him?

That I find him more beautiful with each passing day. Also, he never ceases to surprise me. 

Gina wears the Prison Skirt


What do you love the most about her?

I love how she surprises me from one minute to the next one.

Irina wears the Bare Long Dress


Irina wears the Skin Bra Top


FW17 Collection

insta copyThe beginning of FALL always makes you feel more dramatic and imperial, from the way you are expressing yourself to the way you dress, yet keeping that modern vision. The color doesn’t disappear, but somehow BLACK becomes more intense and powerful, especially when it’s accompanied by a touch of white, nude or plum. So hard to avoid this obvious direction. Like Irving Penn’s photography, black and white, classic and refined and always modern.

The Fall-Winter 2017 Collection brings a classic and dramatic aesthetics mixed with the never ending game of transparency, adjusted for the modern actuality and voicing a more mature sensuality.

Most of the pieces have gone through a “grown-up” Murmur process. New designs are integrated with the sensual universe, the classic white shirt is translated as sumptuous, either in a ruffled crop top with open shoulders or in a long shirt with bouffant sleeves.

Other models have double functionality, the shimmery turtleneck can be also an open back blouse and the sheer kimono passes into a dress when worn with a signature bodysuit underneath.

The leggings have a subtle bondage network or they simply become completely sheer, taking place of stockings.

Revealing bare skin in A-shaped skirt with deep leg slits or offering a peek of what is hiding under with waist corset trousers and golden decorated mesh on the sides.

Step into the drama.

The collection is now available to order HERE.


Murmur Hotel Event

The second edition of our event, Murmur Hotel, enclosing a presentation of the newly launched Holiday Edition pieces, took place in Bucharest on June 20th. We have invited writer Gabriela Piturlea and photographers Will Sterns and George Pruteanu to illustrate the story of Murmur Hotel.

Eager and more, you watch the maid as she comes back to pick up another group from the hotel’s terrace. She shows a number – your turn now – down the corridor and up the stairs, footsteps cushioned, people whispering all around. “Follow Me”, the maid’s sign says, and her gartered legs are the only thing you see as she opens the first door. The phones go up amid sighs and murmurs.

It’s Costa Rica, or maybe the Riviera inside, you forget your dull tomorrow, drenched in perfume, pastels, and sweet lazing around. Girls clad in silk stroll the room as if time went out the window, you can almost bet you’d see the ocean if only you were brave enough to cross into their space and pull the curtain. But you remain a voyeur.


Breezy Riviera

Photography | George Pruteanu



Murmur X Galeries Lafayette


A selection of our pieces can now be found in a pop-up store in Galeries Lafayette on Haussmann Boulevard in Paris, between January 20th and February 15th. More


Daily Murmurs

Sculpt Bodysuit1Murmur guide to sensually mix luxurious garments with regular ones from your own wardrobe in everyday unexpected outfits.

Because Murmur pieces are so powerful and versatile that can be mixed with almost anything from your wardrobe, we decided to show you different ways of wearing them, besides the more classical elegant look.

Nonetheless, we kept in mind that Murmur is also about the sensuality of undressing, each piece being more than perfect to be worn by itself in your own privacy.





The Invisible Line

_MG_4087Andreea Bădală, designer and founder of Murmur:

I’ve always thought that clothes are frames for women and I also know that everyone thinks the best frame is a dress. Whenever you want to wear something amazing that frames you, you will think of a dress.

 But what if the dress is the frame for something else? This is the question I asked myself when I conceived the Invisible Dress. I like things that seem classic and neat, but have a level of naughtiness and sensuality hidden somewhere. I see the Invisible Dress as a frame for a bodysuit or for your favorite lingerie set. Why? Just because I like to show what usually is not to be shown, I brought into wearability the beautiful mistery of the underneath: the real you, your degree of sexiness. This dress is like a radiography of yourself. And also, isn’t it such a pity to have a beautiful bodysuit that suits your shapes perfectly and not show it? And still look amazingly decent, but not like anyone else in the room?



Fall-Winter 2016


The newest Murmur collection brings out a more forceful and modern sensuality, as well as more comfortable, mixing masculine elements with the specific lingerie inspired detailing. The Fall-Winter 2016 collection integrates complex pieces such as the high waisted trousers with details reminiscent of corsetry, the strong bondage dress with metallic elements and loose pieces playing with soft silk textures.

The pieces that we consider to be some of the most daring and courageaous ones are part of the Invisible series, which reveals a lustful design due to the sensual transparencies uncovering what is underneath them. What is so enticing about the Invisible pieces is that they can be worn either mixed with a bodysuit or a mini dress in modern outfits or as they are, for a lustful look.

Shop your favourite pieces here.