This is Signature Atelier (part 2)

Creative director Andreea Badala on the importance of adding tiny luxuries to your life and more Signature secrets.

Maybe this sounds idealistic, but my dream was to keep that nucleus from the innocent stage of building a brand, when you start with nothing but creating in mind. In the beginning, you only want to turn your ideas into reality. That innocence involves great effort and fantasy. And the big challenge, as you grow, as a designer and as a business, is to keep the imagination vivid, while adding the grown-up touch.



This is Signature Atelier

Some things we cherish and think you should know, straight from the MURMUR design team.

The atelier work

Handcrafted and made to measure products require amazing work experience. It’s a completely different way of working on a piece. You need to employ a far greater array of skills than when working in a factory, and you even need to be able to have a personal input, to think the product as you work on it. Not any seamstress can do handmade. It requires so much attention, precision, patience, because there is no exact recipe for success – you build something special and you need to be fully immersed in the work.




MURMUR Match: April 2019

Hacking our way into spring awakening with some unconventional methods.

  1. We are starting this month’s list with a documentary, because Be Natural: The Untold Story of Alice Guy-Blaché is just the kind of thought provoking gem we want to share with you, path openers. Who is Alice? Well, not someone that comes to mind when one talks about movie history. In 1895, when the Lumière brothers introduced the world to the wonders and possibilities of moving images, among the spectators was a young secretary who ended up writing, directing and producing one of the first narrative films ever made. Enchanted by the fast evolution of film and the new techniques, she founded her own company, and, spanning a two-decade career, she made hundreds of films. Then she disappeared into oblivion, until a few years ago.
    You also might enjoy reading this article on another woman director who we hardly know enough about, Lois Weber.
  2. TIME Magazine has released its much-appreciated 100 Most Influential People List, and if you’re just as keen as us to keep pace with the world, its leaders, its pioneers and its changemakers, you should definitely give it a read. Among those featured are lesser known names like Dream Hampton (the director of the courageous yet tender documentary Surviving R. Kelly) or Loujain al-Hathloul (a Saudi activist who challenges laws and fights for women rights in a male dominated country where women were allowed to drive in – believe it or not – June 2018). Also on the list are Chrissy Teigen, Ariana Grande and Lady Gaga, some amazing women MURMUR is proud to have dressed.
  3. Madame X. Madonna, a constant inspiration for MURMUR designer Andreea Badala, has announced her 14th album and released an introductory video in which she wears our Snap Skirt. The album is a collection of 15 songs which celebrate Madonna’s creative affair with Latin music, and which bear the marks of her having lived in Lisbon over the past several years.
    Madame X, in Madonna’s words, is “a dancer, a professor, a head of state, a housekeeper, an equestrian, a prisoner, a student, a mother, a child, a teacher, a nun, a singer, a saint, a whore (…) a spy in the house of love.” Madame X is also the name Martha Graham gave Madonna when she came to New York to train at her dance company. “I’m going to give you a new name: Madame X.”, Martha said, according to Madonna. “Every day, you come to school and I don’t recognize you. Every day, you change your identity. You’re a mystery to me.” Expect hearing songs from this album when visiting our showroom this summer.
  4. Stanley Kubrick was undoubtedly one of the most provocative filmmakers of the 20th century. He was also an obsessive genius, who had to oversee each inch of the creative design process when working on a film. So if you are keen to find out how he came up with the brilliantly anomalous worlds in The Shining, Eyes Wide Shut, A Clockwork Orange, Full Metal Jacket or 2001: A Space Odyssey, head straight to Stanley Kubrick: The Exhibition, which lands at the Design Museum in London, from 26 April to 15 September. The show features props, costumes, films and scripts, equipments he used, and photos he took during his youth. Kubrick’s fascination with design and architecture is reflected by his collaboration with key designers of his generation, including Hardy Amies, Saul Bass, Milena Canonero, and Ken Adam, so there will be plenty of fun and revelations for design buffs.
    BFI Southbank joined the fun with a two-month Kubrick season (April and May), so you can watch Kubrick’s masterpieces on the big screen, right in the city that most inspired him. You can enjoy a 30% discount to the films by showing a valid ticket for the exhibition at the BFI ticket desk.

An Introduction to MURMUR Iconic

Designer Andreea Badala takes us through some key aspects of the brand’s newest collection. 

The MURMUR universe as our clients came to know it tends to rely very much on fantasy. I was often told by women that they wear MURMUR when they want to transcend reality or to add a new layer to it. The MURMUR client is in love with the MURMUR fantasy, but she doesn’t want to live it as an isolated experience – once or twice a year, usually in the evening, when she puts on her Pulp Dress. She wants it to be part of her lifestyle.

This year, we are introducing Iconic, a day to night, ready-to-wear collection that offers our clients a more wearable version of the designs that have been worn by international celebrities onstage, in music videos or at award ceremonies. With Iconic, we considered the most important traits of our Signature pieces, and used them to create simpler, versatile pieces, made for a woman who is always on the go.




Getting to know her: Masha

You’ve probably seen her before on our Instagram. Masha is one of those women that instantly captures your attention and imagination. She grew up in Donetsk – her mother is Ukrainian, her father is African, from Guinea-Conakry. She started modeling in Ukraine, where she was spotted by a model scout from KARIN MMG, and now she lives in Paris, where the photos below were taken.




MURMUR Match: March 2019

A few reasons why March was a cultural feast.

  1. Back Side – Fashion from Behind. MURMUR’s designs have always paid equal attention to the front and the back details of clothing. The back matters – it can catch your eye with intricate lacing and fastening systems, it can play dare with snaps, buttons or zippers, or simply bare it all, to let the eyes glide freely along the spine. That’s why we love the fact that the Fashion & Lace Museum in Brussels teamed up with Palais Galliera in Paris to put up a wonderful exhibition that focuses all the attention on the back. Presenting clothing and accessories from the 18th century up to the present day, the exhibition brings together pieces from Chanel, Jean-Paul Gaultier, Elsa Schiaparelli, Azzedine Alaïa and Martin Margiela, to name a few. Be it an endless train, an all-covering backpack, or a plunging neckline, the beauty of turning around is all there to be adored in Brussels, until March 31st.
  2. The Gentlewoman. We love ourselves a good magazine on the nightstand, and we can always count on The Gentlewoman to deliver the right amount of culture, fashion, and dazzling personalities. The Spring&Summer 2019 issue comes with a double-cover extravaganza featuring the great American artist Cindy Sherman. Arriving ahead of a Sherman retrospective that will run at the National Portrait Gallery in London from late-June to mid-September, this magazine is the one thing you need to grab while running to catch your next plane.
  3. Adèle. At 37, Leïla Slimani is one of the most appreciated French writers, a woman who Vanity Fair France called the second most influential French person in the world in 2018, surpassed only by Hedi Slimane. Her Chanson douce, a Prix Goncourt winner, was the most read book in France in 2016, and has been translated in over 20 languages. This year, the Slimani thrill goes on with an English translation of her previous novel, “a sex-addiction thriller”, as The Guardian called it, which was first published in 2014.
    A respected reporter, Adèle lives in a flawless Parisian apartment with her husband, a doctor, and their son. She has it all, but she is bored – and consumed by an insatiable need for sex. So she begins a parallel existence of one night stands and extramarital affairs, compulsively seducing strangers and making a mess of her tidy, settled home life. A thorny story that knows no douceur.
  4. Sunset. Hungarian director László Nemes’s Son of Saul was a shattering breakthrough, so of course we couldn’t wait to see Sunset, his latest film, which won the FIPRESCI prize at last year’s Venice Film Festival. Set in 1913, this is the story of Irisz Leiter, who arrives in Budapest with high hopes to work as a milliner at the legendary hat store founded by her late parents. She is nonetheless sent away by the new owner, Oszkár Brill, played by Romanian actor Vlad Ivanov. Her stubborn quest to remain in the capital and understand her lost past amidst a crumbling Austro-Hungarian empire sounds like a nightmarish tale for one’s inner princess.





The Spring-Summer 2019 collection launch

Not spectators, but privileged guests. This is how Andreea Badala wanted the people who participated at the SS 2019 official event to feel. That’s the reason why at the end of the show, when the curtains were opened, it was not she who stepped in front for a final cheer. Instead, the audience was invited backstage, to touch the clothes and meet the MURMUR design team.




Getting to know her: Oana Bran

A few things about the amazing woman who modelled for the MURMUR Spring-Summer 2019 and Fall-Winter 2018 lookbooks.


Tell us a bit about yourself and what you do and like besides modelling. 

I’ve been modelling for about 10 years now and it has been a totally cool adventure. Two years ago, every two months I used to be somewhere else in the world.

Now, my current passion is baking. I started working with a good friend on this sweets project and we fell in love! We are still a small business, but we are working hard and baking pretty, so we can grow. Meanwhile, it’s a fun and very satisfying job. We love making people happy with a little cake or cookie.

Your first memory with MURMUR.

My first memory with MURMUR dates from a long time ago, actually. I remember falling in love with the brand from my first editorials for fashion magazines in Romania.

How does MURMUR make you feel?

The first feeling in MURMUR is INVINCIBLE. The way the clothing is made – to show your best features, the curves of a woman -, and the subtlety of its kinkiness always makes me feel this way: invincible.

Your favourite piece from the SS 2019 collection.

My favorite piece from SS19 is the Ivy Dress. I love the golden details, the off the shoulder neckline, and the way it wraps your body. It’s a perfect combination for a perfect dress!

A song you associate with MURMUR.

Hooverphonic – Mad About You. It’s a powerful song that for me says MURMUR.

A place you would recommend for a couple escapade.

I am a fan of nature so I will recommend Harmonie Complex, in Predeal, as a perfect getaway in 2. They have these little cozy tree houses in a beautiful forest, each house decorated in a simple way, with a hot tub. It’s quite beautiful and away from the big and loud cities.

When do you consider you’ve discovered your femininity?

Ever since I was little, I was the girly girl type, everything sweet and rainbows. But after starting modelling, I discovered a new part of myself. I started to see that I am more than sweetness, that I can be a sexy, confident woman. And I discovered this through the jobs I had, especially the clothes that I wore.


On Narcissism and Self-Love

A woman is an infinite shedding of layers that starts over with every new person that enters her life. A woman is an intricate labyrinth of harmony and round walls, of haze and pointy corners. A house of mirrors. A self-generated riddle.

Once she learns to offer herself a tiny fragment of the limitless love and attention she can give to others, she can never be alone again.

Photos: Dani Gherca; Model: Elena Voicu; Hair: Alex Sarghe; Make-up: Claudia Neacșu.

Self-assured, because life's hurdles give her confidence, and she steps into the world knowing that what she can bring to it matters

Self-assured, because life’s hurdles give her confidence, and she steps into the world knowing that what she can bring to it matters



MURMUR Match: February 2019

Things that inspired us and made us think of love, sweet love. 

  1. Reading in Paris. Tap 18 rue de la Verrerie on Google Maps and pay a visit to the place where Azzedine Alaïa used to live and work. The bookstore which opened there this month celebrates the designer’s love for paintings, photography and rare books. Pieces of furniture from his private collection and plenty of fashion books make it the perfect stop whenever you’re in need of inspiration.
  2. Dorothea Tanning. There are so many amazing exhibitions in London this year, and one of them focuses on a female artist who fully deserved a Tate Modern retrospective. Born in America, Dorothea Tanning lived and created in the US and France, alongside her husband, Max Ernst. The erotically charged innocence of her work (painted, sculpted or written) is still to be uncovered and discussed.
  3. thank u, next. Ariana Grande broke the internet with her brilliant break-up anthem last year, and now the song gives the name of her 5th album. With bubbly lyrics and full blast feminine energy, this new song collection has “confident woman” written all over it.
    * see Ariana in MURMUR in her video for God Is A Woman.
  4. Love & Hate & Other Mysteries. This intriguing photo album offers a beautifully fragmented sight of human drama, ranging from deep affection to anger. The 100 found black-and-white and color photographs inside are part of the vast treasure trove of Brussels-based collector Thierry Struvay. Cut to be worn in a locket or erased from the heart, these are photographs that have been scratched, torn, shredded, scissored, smeared. The story they carry is as torn as their edges. Go for it while you can, this is a limited print run.