Launching MURMUR Essentials
We bring you the timeless basic line that preserves the sensual DNA of MURMUR in necessary day-to-day garments.
Lingerie inspired detailing, embodied in fundamental tops, skirts, leggings and dresses - all made from comfortable stretchy jersey.
The line-up is based on our best sellers history from 2016 until now and on a continuous research on our customer’s need of day to day basic items with a special touch. We have discovered that our core clients are so in love with our style, that they want to carry that aesthetic in different day to day activities, so they are looking to find that MURMUR sexiness also in comfortable and easy to wear pieces.
”We can already speak about an archive of styles here at MURMUR. We’ve looked into our past designs that always had requests and were constantly sold out. Also, we’ve looked into our customer’s messages asking us to revise some of our basic styles from 2016, 2017. We have realized that those styles are timeless, easy to wear, comfortable (being made of different types of jersey) and they also had that uniqueness and sensuality in details. So the decision was simple really - let’s revive the Essential line! So we worked on fitting, proportion, fabrics - having in mind that we wanted to offer our customers a basic with a twist, all in the MURMUR DNA.”
Andreea Badala - head designer & founder MURMUR
The series of styles start from simple skin-colored bra tops and dresses that sculpts and hold the body, to t-shirts and leggings with suspender details in different variations- from minimalist to metallic, to laser cut detailed off-the-shoulder bodysuits and dresses and to t-shirts that dissolve gradually, showing off your skin more every time you wear and wash them.
Episode 1: Suspender Series
This week’s drop focuses on pieces that feature the suspender detail in different variations.
One of the most recognizable design from the line, the t-shirts in soft stretch jersey feature minimalist suspender details at the hem.
The suspender leggings, first designed in 2013 and worn by Lady Gaga in her Obamacare campaign, are now revived in a 2 in 1 version: leggings and cropped leggings.
