A selection of our pieces can now be found in a pop-up store in Galeries Lafayette on Haussmann Boulevard in Paris, between January 20th and February 15th. More
Murmur guide to sensually mix luxurious garments with regular ones from your own wardrobe in everyday unexpected outfits.
Because Murmur pieces are so powerful and versatile that can be mixed with almost anything from your wardrobe, we decided to show you different ways of wearing them, besides the more classical elegant look.
Nonetheless, we kept in mind that Murmur is also about the sensuality of undressing, each piece being more than perfect to be worn by itself in your own privacy.
Andreea Bădală, designer and founder of Murmur:
I’ve always thought that clothes are frames for women and I also know that everyone thinks the best frame is a dress. Whenever you want to wear something amazing that frames you, you will think of a dress.
But what if the dress is the frame for something else? This is the question I asked myself when I conceived the Invisible Dress. I like things that seem classic and neat, but have a level of naughtiness and sensuality hidden somewhere. I see the Invisible Dress as a frame for a bodysuit or for your favorite lingerie set. Why? Just because I like to show what usually is not to be shown, I brought into wearability the beautiful mistery of the underneath: the real you, your degree of sexiness. This dress is like a radiography of yourself. And also, isn’t it such a pity to have a beautiful bodysuit that suits your shapes perfectly and not show it? And still look amazingly decent, but not like anyone else in the room?
The newest Murmur collection brings out a more forceful and modern sensuality, as well as more comfortable, mixing masculine elements with the specific lingerie inspired detailing. The Fall-Winter 2016 collection integrates complex pieces such as the high waisted trousers with details reminiscent of corsetry, the strong bondage dress with metallic elements and loose pieces playing with soft silk textures.
The pieces that we consider to be some of the most daring and courageaous ones are part of the Invisible series, which reveals a lustful design due to the sensual transparencies uncovering what is underneath them. What is so enticing about the Invisible pieces is that they can be worn either mixed with a bodysuit or a mini dress in modern outfits or as they are, for a lustful look.
Shop your favourite pieces here.
From the moment we realized that certain pieces are not only emblematic for the brand’s essence, but additionally so forceful that it is a pity to stop creating them after one season, we decided to develop an ongoing line, that isn’t determined by seasonal collections. This is how the Signature Collection was created in 2014, consisting at first exclusively of bodysuits and corsets. Over time, the pieces have become increasingly successful, therefore the line extended, now also including the most outstanding dresses, skirts, kimonos and leggings Murmur has. From one season to another, there are a series of pieces which stand out from the collections, so every now and then the line is revised and new core items are included.
Significant for the Signature pieces is the first form of bra cups the brand conceived: the retro ones, inspired by the 1950’s shape of lingerie, followed by a more dreamy style, the balconette bra cup, giving a romantic touch. The most recent cup form is the push-up one, a modernized approach which beautifully emphasizes the cleavage line. Besides the bra cup technology, there are other signature elements that reveal the heart of Murmur. The current selection integrates iconic detailing reminiscent of lingerie: bondage elements, hook and eye fastenings and tempting transparencies.
Given that it is a permanent line, adjustments and improvements are always in order. Being influenced by our customer’s feedback, the Signature pieces are constantly evolving, be it a matter of changing the fabrics, varying the details, innovating the technology for a better fitting or simply adding new colors. A good example is how the representative bodysuits were upgraded from a soft lycra to a more elegant and easy to wear satin, making them more appealing to our clients.
To top it all, not only our customers were charmed with the Signature pieces, but also renowned international celebrities, such as Madonna, Beyonce, Britney Spears, Kylie Jenner Katy Perry, Fergie, Gigi Hadid were immediately impressed. Moreover, well-known international press such as international Vogue and Elle featured our pieces.
Shop your favourite pieces here.